How Telemarketing can Boost your Event Attendance

As marketers and events managers, we know that it is harder and harder to get prospects to attend events, whether they are live events or online events and webinars.

Invites get lost in the mail, trashed by receptionists, placed in spam folders or simply deleted in the inbox before being read.

To boost prospect recognition of your event and help increase registrations, telemarketing is a great approach that can increase event registrations by over 30% and increase actual attendance by a minimum of 60%. We don’t just want prospects to register, we want them to attend.

An effective way to boost your next event is follow these simple steps:

  1. Send out hard copy invitation to prospects (via direct mail)
  2. Follow up with telemarketing to ensure they received the invite (if not email the invitation) and answer any pre-registering questions.
  3. Follow up with another call after 3-4days to register delegate or prompt registration.
  4. Contact all registered delegates 1 day before event as a reminder
  5. Send out SMS texts the morning of event as a reminder
  6. Follow up call to all delegates 1 day after event to thank them for coming and prospect for any sales opportunities

You can do this yourself or even easier, contact us and we can prepare it all for you to help boost your event registration, attendance and post event sales.