Why you should follow up Emails or Direct Mail with Telemarketing
Following up emails or direct mail with telemarketing delivers the best sales results compared to any other approach, with a minimum of 17% positive response rate. A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact. Many organisations do not understand that huge importance of following up prospects in business to business lead generation.
Sometimes the prospect genuinely needs time to digest the information and to understand the relevance of your solution to their business.
If they are a technical or business decision maker, they may not have the time to take your call or they may simply wish to read information in their own time. The majority of small and large businesses are not following up information sent to the prospect. Without follow up telemarketing, these organizations are losing a lot of business. Not following up emails or direct mail with your prospects and customers is the same as investing time and resources in exercising whilst having terrible eating habits. There will simply be no results.
For maximum results in sales generation, ensure your sales team or inside sales team are continuously following up information sent out to prospects, as this not only creates great rapport but also demonstrates a level of service and enthusiasm by your organisation.
For information on how ITEL marketing has worked with organisations such as IBM Australia and Webex to develop sales resulting in over 400% ROI through direct mail followed up with telemarketing read our case studies.
